Principles of Persuasion Training

Our one-day training workshop Influencing Skills looks at influence as a skill that can be developed and sharpened. It explores the four key sources of influence, and how to use these sources to structure both written and verbal communication.

We shift participants from a sales-pitching approach to thoughtful persuasive communication. Practical tools and preparation strategies enable them to approach their influencing interactions with improved confidence and effectiveness.

This workshop will enable your team or organisation to:

Move beyond simply ‘arguing a case’ to a more constructive, value-driven approach.
Respond more effectively to resistance and objections.
Structure influencing conversations in a way that is both concise and compelling.
Build confidence to initiate and manage influencing conversations.
Tailor their approach to the people they’re seeking to influence.

Book a consultation with our experienced team to learn more about partnering with CMA.