Aligning Sales Delivery and Brand Recognition Training

The financial costs of building a strong brand through

marketing can be a big investment. And if a customer does

not experience the brand promise offered in your marketing,

this investment is quickly lost or worse, you can damage your

brand.

Brand value is most often realised when the customer experience strongly

reflects the advertised brand, which means that every customer touch point

with the organisation needs to be consistent. This program ensures that

everyone dealing with your customers understands how your brand should

‘look’ and ‘feel’ in terms of customer service behaviour and that they can

deliver on that brand promise each and every time

At the end of this course participants will be able to:

• Clearly articulate the brand values as espoused by your organisation
• Translate your brand promise into customer service behaviour – how does your brand ‘look’ and ‘sound’? What are the customer service behaviours that reflect this?
• Demonstrate alignment between brand marketing and customer experience
• Live the ‘brand’ on a daily basis through their interactions with customers
• Deal with customers in ways that exceeds their expectations
• Provide appropriate feedback to the right person when misalignment occurs