Writing for the web Training

Content is everything. But web content for the sake of it is arguably worse than no content at all. As with any other writing, when writing for the web, it is essential to understand who will be reading your content, and to understand precisely what you want that content to do.

Our Writing for the web workshop provides participants with the tools and techniques they need to produce effective and compelling written work with an emphasis on the structural and stylistic peculiarities of producing writing on the internet.

Learning outcomes:

• present complex material and ideas in the simplest possible way online
• produce clear, precise and engaging web content
• employ consistent standards and procedures used in creating content